Groupon pressing ahead with the IPO

Groupon, the fastest growing online discount business is starting to pitch to potential investors coming Monday with the intention of raising US$500 to 750 million at a valuation of US$10 to 15 billion, significantly below the number they aimed for when they filed their S-1. in June.

Wacky accounting practices and negative impacts on merchants and customers have added to the currently more as uncertain market conditions and make a successful IPO questionable. This video post analyses some of these factors and critically assesses Groupon's business model.