Social Media Literacy Framework (McKinsey Quarterly, Feb 2013)

Few domains in business and society have been untouched by the emerging social-media revolution—one that is not even a decade old. Many organisations have been responding to that new reality, realising the power and the potential of this technology for corporate life:

• wikis enable more efficient virtual collaboration in cross-functional projects
• internal blogs, discussion boards, and YouTube channels encourage global conversations and knowledge sharing
• sophisticated viral media campaigns engage customers and create brand loyalty
• next-generation products are co-developed in open-innovation processes
• corporate leaders work on shaping their enterprise 2.0 strategy

Organisational social-media literacy is fast becoming a source of competitive advantage. Learn how your organisation and your leaders can keep up with this 6 dimensional framework (Source: McKinsey Quarterly (Feb 2013)

It takes guts to innovate radically in leadership and organization, for legacy systems, cultures, and attitudes are powerful forces of inertia. Fortunately, the inherent quality of social media is a powerful transformational force. Social-media engagement will confront leaders with the shortcomings of traditional organizational designs. Leaders who address these shortcomings will learn how to develop the enabling infrastructure that fosters the truly strategic use of social technologies.